Country of Origin Labeling (COOL): Montana’s Right to an Honest Market

Country-of-Origin Labeling for beef and pork is currently a voluntary program and it’s simply not working. Imported beef and pork can be labeled “Product of USA” even if it’s meat raised somewhere else and only packaged in the United States. This fraudulent label betrays American ranchers, rural communities, and consumers by misrepresenting imported beef as American. We need honesty to be required for labeling beef and pork, as is required for all other products in Montana.

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