Support Country-of-Origin Labeling

Montana ranchers deserve the right to an honest market and consumers deserve the right to know where their meat comes from. That’s why we need Country-of-Origin Labeling (COOL) in Montana.

You can download our fact sheet about COOL to learn how imported beef that is born, raised, and processed in foreign countries can be labeled “Product of USA” simply if it’s repackaged in the U.S. What a load of bull, right?

Please sign our statement of support below to let all legislators know you want COOL for Montana ranchers and consumers!

Dear Legislator, Montana ranchers work hard to produce high-quality beef and pork while also effectively conserving the landscapes we love and keeping our rural communities alive. Right now, it is nearly impossible to identify and buy beef and pork that is born, raised, and processed in the United States. Over 15 years ago, Montanans identified this problem and passed a law to require country-of-origin placarding providing consumers the confidence to buy USA beef and pork. Unfortunately, that was sunsetted by federal law. However, that federal law is gone, leaving Montanans in the dark about where their beef and pork comes from. Meanwhile, pork and cattle prices continue to be volatile, and the control of the few meatpackers is taking a toll on our state. The key to a free market is transparency and access to information. Montana COOL plays a critical role in protecting our free market economy. We are everyday Montanans who fear that this economic concentration in the agriculture industry is threatening our democratic way of life; COOL restores our independence and fosters the connection we have to our communities and to the land we all hold so dear. When COOL was enacted between 2013 and 2015, we saw domestic beef prices for producers rise dramatically. We saw hundreds of thousands of dollars going into rural communities across Montana and bolstering local economies. Immediately following COOL's repeal, cattle prices dropped and our economy suffered. We know that COOL is good for Montana producers, consumers, retailers, and rural communities. Please support the restoration of the Montana Country-of-Origin Placarding Act.
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Support Country-of-Origin Labeling

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