Press release: Ranchers applaud new meat-labeling rules, May 23, 2013

May 23, 2013

Categories: Agriculture, Northern Plains Resource Council

By Northern Plains Resource Council

The Northern Plains Resource Council, a Montana conservation and family agriculture group, applauded new rules on country-of-origin labeling (COOL) issued today by the U.S. Department of Agriculture.

The World Trade Organization ruled last year that U.S. COOL rules violated trade obligations.

“We applaud USDA and Secretary of Agriculture Tom Vilsack for strengthening rules on country-of-origin labeling We also want to thank the Obama Administration for standing up to industry pressure and opposition from the Canadian and Mexican governments to water down COOL,” said Ressa Charter, a Shepherd rancher and Chair of Northern Plains’ Ag Task Force.

“The international meatpackers have tried and failed again to take down country-of-origin labeling. We’ve worked for more than a decade to get COOL and we’re not about to give up defending it now.

“The new rules require more meaningful and informative labels that tell the consumer where the animal was born, raised, and slaughtered. Now consumers will be able to make the choice for themselves, and be able to find beef made in the USA, raised under rigorous health standards, by American livestock producers.

“A strong implementation of COOL will allow the average U.S. retail shopper to vote with their forks against the homogenized products foisted on them by the centralized food system and allow the demand side of the meat market to better discipline and resist manipulation by the monopolies controlling most meat production.”

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